Before Today
Label: 4AD
Format: CD
Country: UK
Released: 2010
Genre: Rock
Style: Pop Rock, Psychedelic Rock
When it came time to prove to the world that he was a genius or have his genius forever co-opted by the world, Ariel Pink rolled his eyes and spit out a masterpiece so hard you can practically hear him yawning at terminal velocity throughout the whole thing. The pops are hardcore, the hooks are hookier, the snaps snappier, the production values through the roof, the whole thing tighter, cleaner, bolder, brilliant, shimmering, and utterly effortless. Unravel the patchwork sonic freeways of Pink's past albums and roll them up into unique balls of yarn, put titles on those balls of yarn and call them proper "tracks," and you have the most undiluted blasts of Pink's talents yet. Is something lost? Yes. Is something gained? Yes. Are these questions rhetorical?
It's hard to properly articulate just what makes an AP'sHG album tick just as it's hard to properly articulate what makes a David Lynch movie tick. These artists are iconoclasts, busy inventing new languages while we struggle to pin words to them.
Review by trotchky
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